Saturday, April 10, 2010

Real Estate III, Better Homes and Gardens, and Social Media

Local agency Real Estate III has entered into an "agreement" with Better Homes and Gardens.  But the actual "news" was quickly trumped by a foray into the uses of social media. After esteemed local blogger Waldo Jaquith posted about the companies on his widely-read cville news blog, RE III PR rep Denise Hood appeared, without identifying herself: (click for larger image in new window)

Things got interesting after this, and the comments piled on.  Later in the day, PR maven Marijean Jaggers used this incident as a "case study" and wrote a blog post entitled, "Five Steps Real Estate III Should Take Right Now."

Read the Cville News post and comments here.
Read Marijean Jaggers post here.
Details about REIII and BHG here.

And somewhere in the brouhaha of the cville news post, a commenter wondered why the Glenmore / Michael Comer embezzlement scandal wasn't mentioned: (click for larger image in new window)
RE III's CEO Jeff Gaffney is Michael Comer's brother-in-law, as well as head of Glenmore Associates, the Glenmore developer which paid back the money to Glenmore Homeowners Association, from which Comer is accused of embezzling.  Comer is reported to be pleading guilty on April 13.  For coverage-to-date of the  Glenmore - Comer saga, click here.

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