Which is more disturbing, misleading, embarrassing, depressing?
1. That the US housing market is so troubled that the Charlottesville Area, which has seen a 16% year-over-year decline in new home sales is termed "healthy" by a media outlet devoted to builders?
2. That The Daily Progress, the only regional, daily local newspaper, prints the opinion of the media outlet in big bold letters, above-the-fold headline on the front page of the Sunday edition, as if it is news?
Additionally, The Daily Progress headline indicates that Builder Online is referring to the entire Charlottesville Area real estate market, rather than just the new construction element.
Sales of newly constructed homes are small as percentage of total sales, and have declined:
- In 2010, new homes made up 15.3% of market
- In 2011, new homes made up 9.7% of market
- That's a decline of -5.6%
So...Really? Would the Above-the-Fold headline have been more pertinent for a lovely Sunday in October if it was one from Page A5: "State says pumpkin crop looks good"--?
Images copyright The Daily Progress / Media General News Service